Art of Perfection
Watch our filmThe story
behind the art
At a glance, No.3 looks like a pure, crystal clear gin. But to truly appreciate its beauty you have to look beyond the surface to see the exceptional details in every drop.
Working with a scientific photographer, we examined and captured crystallised elements of our award-winning liquid under the microscope (x40). What it revealed was an incredible abstract world – a dramatic landscape of colour within the finer details.
It is these details that separate the exceptional from the acceptable. Making No.3 not just a liquid masterpiece, but a visual masterpiece too.
Creating the concept
No.3 Gin is all about perfection in simplicity. By creating the concept to photograph No.3 on a microscopic scale, in its purest form, we have been able to illustrate this spirit of purity. For a gin to inspire both art and science in such a clean symbiosis is a lovely thing.
Justin Zoll
